Tire Change Challenge visits the Grand Opening
of new PartSource stores in
Toronto, ON

Fall 2004 - With seven new locations opening in the GTA
over a ten-week schedule, PartSource chose the Tire Change Game as one of
the advertised attractions for the Saturday only events. Also on hand was
a great display of vehicles and memories from the Canadian Motorsports
Hall of Fame. Q107 Radio was on hand with remote broadcasts at each event.

Game contests were created in four categories of guys,
gals, ‘lil guys and ‘lil gals. Castrol provided hundreds of prizes
including T-shirts, key chains and some great backpacks for the kids’
winners. The overall adult winners received $100 gift certificates from
PartSource and created such a stir that contestants started following the
opening schedule – gunning for the prizes.
We were pleased to be such a successful part of this great promotion.